Microsoft announced yesterday that it plans on dropping 1 Billion dollars towards developing games for its upcoming XBOX ONE console. Don Mattrick explains that the XBOX ONE is absolutely developed with the gamer in mind. Here's a quote from Mattrick:
“We want to be about serious fun,things that people are really passionate about. Things that they love. Things that they can't wait to get home to experience and to use. That's what the Xbox brings about. So, we're in the serious fun side of the house. You can call us the, you know, five to nine section if you want."
I don't know that the quote makes all that much sense as Mattrick awkwardly tries to explain that the console is going to be centered on having fun and creating fun experiences.
We expect that the billion dollars is going to be wrapped up in popular exclusive franchises and new exclusive IPs, as well as securing exclusive window (exclusive first on XBOX) content.
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This is a big deal to me. You don't see Sony Or Nintendo coming forward saying they are dropping 1 billion dollars on games. Microsoft isn't messing around this generation and the other guys better watch out.
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